What we learn distributing content.
Guides, data, and strategy on clipping campaigns, clippers, and content distribution on Instagram, TikTok, and YouTube.
What a clipping campaign is and how it works
Who takes part, how reach grows, what it costs, and what changes when the campaign runs on data.
Davi Ferraz8 min read
CPM: how to compare clipping campaigns and paid ads
What cost per thousand views means, how to estimate yours, and why organic reach keeps going after the budget runs out.
Davi Ferraz6 min read
Topics, formats, and participants: what clip data reveals
How to read your campaign report and turn numbers into decisions about what to record next.
Davi Ferraz7 min read
Clipping competitions: why posting from many accounts works
The mechanism behind the campaigns that put Brazilian experts on every screen.
Davi Ferraz6 min read
How to prepare your podcast for a clipping campaign
Volume, audio quality, topics, and restrictions: what to have ready before the first call.
Davi Ferraz5 min read
Clippers: what they do and how they take part in a campaign
Who the people clipping and posting your content are, and how the campaign guides their work.
Davi Ferraz5 min read
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