What a clipping campaign is and how it works
Who takes part, how reach grows, what it costs, and what changes when the campaign uses data to decide what to record next.
Davi FerrazPartner at Komp Published Oct 13, 2026 8 min read
If you've seen clips from the same podcast on dozens of different accounts across TikTok, Instagram, and YouTube, you've seen a clipping campaign at work. Today it's one of the fastest ways to get the content of an expert, a podcast, or a company in front of millions of people, without relying only on the reach of their own account.
A clipping campaign, in one sentence
A clipping campaign is a competition where clippers cut clips from your content and post them on their own accounts. Reach grows because many accounts post at the same time, each with its own audience, and the best clips spread on their own.
It's the same mechanism that put some of the biggest names in Brazilian digital media on every screen: lots of content, distributed by lots of people, with clear rules.
Who takes part
- The content owner: the expert, podcast, or company that already records content and wants to be seen by more people.
- The clippers: the people who watch the material, pick the best moments, edit them, and post them.
- The platform: where the campaign runs, with the rules, the submitted clips, and the views. At Komp, campaigns run on Clipei.
- The agency: the team that designs the campaign, adjusts it over the weeks, supports the clippers, and turns the numbers into recommendations.
How it works, step by step
- Call. We review your content and your goals: what you want to distribute, how you want to be seen, and what can't appear in the clips.
- Proposal. Based on content volume, viral potential, and restrictions, we estimate the CPM and project the results.
- Onboarding. A WhatsApp group with you and your team, the materials, the official accounts, the contract, and payment.
- Campaign goes live. The campaign is set up much like a Meta Ads campaign. Clippers start posting, and we make adjustments, announce updates, and provide support.
- Report every 7 days. Consolidated metrics, top videos, and feedback, by text and audio.
Want to know how much reach your content could get?
Run a simulation with Komp's views calculator.
What it costs: the role of CPM
The price of a clipping campaign revolves around CPM, the cost per thousand views. In the proposal, we estimate the CPM based on your content and show a results projection. You choose your budget based on how aggressive you want to be.
The difference from paid ads is what happens afterward: with ads, reach stops when the budget runs out. In a clipping campaign, the videos stay up on the clippers' accounts and keep getting views.
What changes when the campaign uses data
Views show your reach. Data shows what to record. A well-tracked campaign answers three questions that apply to everything you'll produce next:
- Topics: which subjects hold your audience's attention best.
- Formats: which types of clips, hooks, and edits perform best.
- Participants: who you record with makes a difference, and the numbers show who's worth recording with again.
"Record two episodes on sales with an industry guest, and open the clips with the most controversial question." That's the kind of decision a campaign report should deliver, not just a view count.
Who it's for
Clipping campaigns work best for those who already have long-form content recorded: experts, podcasts, companies with a YouTube channel, events, and livestreams. The more good material, the more moments for clippers to work with. If you don't record much yet, the call helps gauge the potential of what you already have.
Next step
If you want to see your content on millions of screens and know what to record next, the first call takes 30 minutes.